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Creating your first Event on Sellenda

Creating and managing events has never been easier with Sellenda's comprehensive event management platform. Whether you're organizing workshops, conferences, concerts, or corporate events, this guide will walk you through the entire process from vendor registration to successful event execution.

In this detailed guide, we'll cover everything you need to know about creating events on Sellenda, including the vendor registration flow, event setup, ticket management, and best practices for maximizing your event's success.

Getting Started: Vendor Registration
Setting Up Your Event
Event Details Configuration
Ticket Management
Payment Processing
Event Marketing and Promotion
Event Day Management
Post-Event Analytics
Best Practices for Event Success
Troubleshooting Common Issues

Getting Started: Vendor Registration

Step 1: Create Your Sellenda Account

Visit Sellenda.com.ng
Click on "Sign Up" or "Get Started"
Choose "I'm a Vendor" option
Enter your business email address, password, and business name
Add your business address and contact information
Upload CAC certificate, ID, and other documents for verification (Though not required)
Verify your email through the link sent to your inbox
Add and verify your bank account details for settling your payments

Step 2: Complete Vendor Profile Setup

Upload your logo and cover photo
Write a compelling description

Step 3: Access Vendor Dashboard

Once have verified email and login, you get access to event creation tools, analytics dashboard, payment management, and customer communication features.

Setting Up Your Event

Step 1: Navigate to Event Creation

Log in to your vendor dashboard
Click “Events” button
Select “Create Event” and start filling up your event details

Step 2: Enter Basic Event Information

Provide event name, description, location, category, date/time, and status, select your preferred theme leave as is for default.

Step 3: Upload Media

Add a cover image (1200x630px recommended)
Upload an event gallery with multiple images
Add promotional videos if available

Event Details Configuration

Ticket Management

Step 1: Create Ticket Types

Offer Early Bird, General Admission, VIP.

Step 2: Pricing Strategy

Consider platform fees (3% + ₦100) and it can be pushed to attendees.

Step 3: Ticket Configuration

Define ticket price, quantity, sales period, description, and benefits.

Payment Processing

Sellenda supports card payments, bank transfer, USSD, QR codes, all with Paystack integration.

Vendors receive payouts the next working day with only 3% + ₦100 commission deducted (if applicable).

Event Marketing and Promotion

Share events on Facebook, Instagram, LinkedIn, and Twitter
Use Sellenda’s built-in marketing tools (social sharing, email templates, QR codes)
Run email campaigns for announcements, reminders, and follow-ups
Publish blog posts, speaker spotlights, videos, and behind-the-scenes content

Event Day Management

Test check-in flow for knowledgable experience and registration setup
Train teams and assign roles
Use Sellenda check-in interface for QR check-in or manual check-in as backup

Post-Event Analytics

Track registrations, attendance, revenue, and marketing ROI
Collect attendee feedback via surveys
Plan improvements for future events

Best Practices for Event Success

Start planning 3–6 months early
Write clear and engaging event descriptions
Use professional branding and visuals
Offer tiered pricing and early bird discounts
Run consistent multi-channel marketing campaigns
Provide excellent customer service and quick responses

Troubleshooting

Low registration numbers → Improve description, adjust pricing, increase marketing.

Payment problems → Verify gateway, customer info, or issue refunds promptly.

Technical issues → Test systems beforehand, prepare backups, contact Sellenda support.

Competitive Advantages of Sellenda

Lower fees (3% vs industry average 8–15%)
Next-day payouts
All-in-one platform with marketing tools, analytics, and mobile optimization
Local Nigerian support and payment methods

Success Stories

Pzalm of Lagoz Mask Party (October Edition): 200+ attendees, ₦1.5M revenue, ₦125,000 saved in fees.

Checklist

Pre-event: Register as vendor, complete profile, verify email.

Event creation: Set up event page, configure tickets, upload media, test payments.

Marketing phas : Launch campaigns, share on social media, send invites.

Event week: Finalize list, prepare materials, brief staff, test systems.

Post-event: Process payments, send thank-you emails, collect feedback, analyze results.

FAQs

Cost: Free to create, 3% commission per ticket sale.
Payouts: Next working day.
Supported events: Online, in-person, hybrid.
Payments: Cards, transfers, USSD, QR codes via Paystack.
Customization: Fully customizable event pages with astonishing themes.
Marketing: Built-in tools available.
Support: Local customer support via email, phone, or live chat.

Conclusion

With Sellenda, creating successful events is simple, cost-effective, and optimized for growth. Nigerian event organizers enjoy low fees, fast payouts, and comprehensive tools to maximize event success.

Start your first event today at Sellenda.com.ng.

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